trick o treat!

Today is Halloween, one of my favorite days of the year! Who can resist the candy, costumes, pumpkin carving, and parties? I, for one, can not. I'm a kid at heart, and til this day I enjoy everything and anything involving Halloween; including carving a pumpkin, watching horror films and munching on candy, eating pumpkin pie, and of course dressing up and heading out to parties!

Whatever you decide to do today, Have fun and have a Happy Halloween!

Much love,

de*nada.

Gracias! - ReadysetDC's Fashion:District.

Thank you to all who attended ReadysetDC's fashion:district last night at Stroga (Washington, DC)! It was our very first fashion show, and I have to say that we had an amazing time! Many thanks to ReadysetDC's crew for organizing such a great event - a perfect platform for local designers and boutiques to showcase their current collections in front of DC's creative/fashionable community.

My team and I worked crazy hard on this fashion show organizing model casting calls, gathering hair & make-up inspirations, and figuring out outfits for models that would help highlight de*nada knit accessories. I send out my sincere thank you and appreciation to my team - it's because of their hard work and passion that we were able to make our first fashion show a success! Special thanks to my lovely models - you guys are amazing, and truly worked it on the runway!!

Gracias, gracias, gracias!! - Photos coming soon!

de*nada on twitter!

de*nada on twitter (@denadadesign): twitter.com/denadadesign

Tweet with us today on twitter!

Much love,

events: readysetdc's fashion:district tonight!

You're invited to ReadysetDC Fashion District tonight! - at STROGA (DC). We are thrilled to be showcasing de*nada's f/w 2010 collection, and hope to see you there! More information below:

ReadysetDC and STROGA proudly presents fashion:district Fall/Winter 2010. This season’s show continues to put a spotlight on local businesses and designers and will be held at the beautiful STROGA studio in Adam’s Morgan which features three levels and a priceless atmosphere. The evening will include: pop-up shops; gift bags; the original music and first time collaboration of BLUEBRAIN and violist Christen Lien; art installations from Brandon Hill and Annie Kielman as well as a full elevated runway production.

Two bars include Peroni, champagne, wine and cocktails. This season’s runway show and pop-up shop participants include; ARTAYA, De*Nada Design, Derringer Friday, DURKL, Ginger Root Design, Mercedes Bien Vintage, Rue 14, Toucan and Treasury. The official fashion:district after party will be held at Napoleon Bistro & Lounge in part of Que Sera productions. Doors open at 7PM, runway show begins at 9PM.

Cocktail attire highly encouraged.
TICKETS WILL GO ON SALE WEDNESDAY, OCTOBER 6th.

Our last runway show sold out in under 10 hours, so we suggest getting them early! Space is very limited.

ReadysetDC & STROGA present:
fashion:district Fall/Winter 2010
at STROGA | 1808 Adams Mill Rd NW
Thursday, October 28th | 7pm-Midnight
$25 | All Access $35
readysetdc.com/fashion

Video from Spring/Summer:

friends & family sale - 25% off all styles!!

Announcing de*nada's friends & family sale - enjoy 25% off all styles online! Beginning today for ONE week only, take 25% off any style online, plus FREE shipping on orders over $100 (*domestic only*).

Shop now @ http://www.denadadesign.com/store + enter coupon code
“ fallff2010 ” for your 25% discount! Limited time only. Sale ends: 11/02/10.

Happy Shopping!

press: stylebakery.com.

de*nada's cowl light weight, braided roped, and zip scarf were recently featured on stylebakery.com!

Shop these trendy styles today - all available on Moxsie.com!

de*nada on facebook!

Be a fan of de*nada on facebook and get the latest news on de*nada products, press, events, and sales!

Visit us at www.facebook.com/denadadesign

form & function: (4/6).

(photo by sara neufeld)

de*nada proudly presents Form & Function - a "how to" video series highlighting six scarves from this season’s collection. Each video will feature one signature piece and demonstrate stylish ways to wear it. Starting September 13th, two videos will debut bi-monthly on de*nada’s blog.

The fourth video from our six part series features The Fringed Shawl. This rectangular scarf with fringe along the edges can be draped over your shoulders from the front or from the back giving you an elegant and stylish look. Check out all the different ways to show it off.



The Fringed Shawl ($68) is available in Black, White, Khaki, and Purple. Shop now at www.denadadesign.com

Credits:
filmed by: a loquasto production
directed by: tara kocourek
produced by: sebastien tobler
music by: future people
starring: agnes widbom
crew: carla cabrera (wardrobe stylist), canaan bianchi (make-up stylist ), kyoko takenaka (film assistant), and kelly towles (my ultimate support)
clothes provided by: redeem, muleh, and treasury boutique

de*nada on vimeo!

Join de*nada on Vimeo, and check out our NEW videos today!

events: readysetdc's fashion:district.

You're invited to ReadysetDC Fashion District! We are thrilled to be showcasing de*nada's f/w 2010 collection, and hope to see you there! More information below:

ReadysetDC and STROGA proudly presents fashion:district Fall/Winter 2010. This season’s show continues to put a spotlight on local businesses and designers and will be held at the beautiful STROGA studio in Adam’s Morgan which features three levels and a priceless atmosphere. The evening will include: pop-up shops; gift bags; the original music and first time collaboration of BLUEBRAIN and violist Christen Lien; art installations from Brandon Hill and Annie Kielman as well as a full elevated runway production.

Two bars include Peroni, champagne, wine and cocktails. This season’s runway show and pop-up shop participants include; ARTAYA, De*Nada Design, Derringer Friday, DURKL, Ginger Root Design, Mercedes Bien Vintage, Rue 14, Toucan and Treasury. The official fashion:district after party will be held at Napoleon Bistro & Lounge in part of Que Sera productions. Doors open at 7PM, runway show begins at 9PM.

Cocktail attire highly encouraged.
TICKETS WILL GO ON SALE WEDNESDAY, OCTOBER 6th.

Our last runway show sold out in under 10 hours, so we suggest getting them early! Space is very limited.

ReadysetDC & STROGA present:
fashion:district Fall/Winter 2010
at STROGA | 1808 Adams Mill Rd NW
Thursday, October 28th | 7pm-Midnight
$25 | All Access $35
readysetdc.com/fashion

Video from Spring/Summer:

shop: de*nada's online shop!

Shop now @ www.denadadesign.com/store! + enter “thankyou2010” for your 10% discount, a “thank you” gift for being our fan! (valid til 12/31/10) Plus, FREE shipping on orders over $100 (*domestic only). Happy Shopping!

Much love,

de*nada.

events: worn magazine issue 2 launch party.

Our friends at Worn Magazine are celebrating the launch of their 2nd issue tonight - Tuesday, October 19th at U Street Music Hall from 8pm-1am!

Here, at de*nada, we are extremely excited to see the new issue unveil! Not only are we looking forward to checking out their new photographs and interviews, but in this issue a few of our styles were also included! So join Worn Magazine and 10 Local DJs at U Street Music Hall tonight to celebrate the launch of Issue 2!

Worn Magazine is a DC-born publication intended to bring greater awareness of local fashion and art to the District and to the nation. Through their partnerships with local artists and businesses, they strive to make DC a more art- and style-conscious city that is more accepting of various forms of personal expression.

de*nada on twitter!

de*nada on twitter (@denadadesign): twitter.com/denadadesign

Tweet with me today on twitter!

Much love, de*nada!

style of the week: the eternal.

This week, we're highlighting The Eternal! This unisex infinity scarf with diamond pattern can be looped once or twice around your neck giving you a a stylish look.

Check out the video below for a step by step tutorial on how to wear The Eternal!



Shop now at denadadesign.com and receive 10% off all Eternal Styles. Use discount code: eternalstyles (limited time only: 10/18-10/31) Plus, FREE shipping on orders over $100 (*domestic only). Happy Shopping!

Questions? Email us at info@denadadesign.com

Much love,

de*nada

*photo provided by sara neufeld

reminder: model casting call this sunday!

Want to model for us? de*nada is looking for both female and male models to participate in an upcoming fashion show presented by ReadysetDC and Stroga called "fashion:district,” which will be held at the Stroga facility in Adams Morgan, Washington, DC.

More info about this event can be viewed here: http://fd2010fw.eventbrite.com/.

Important Dates:
• Model casting call is this Sunday October 17th from 2 pm to 4 pm at Camden Roosevelt, 2101 16th Street NW, Washington DC 20009. If traveling by car, street parking is available. If traveling by metro, the closest stop is U Street/African-Amer Civil War Memorial/Cardozo. Please arrive promptly and bring a comp card if you have one. If you have any questions, email us at info@denadadesign.com
• If accepted, mandatory dress rehearsal is on Sunday October 24th at 2 pm at the Stroga facility
• Fashion show on Thursday October 28th, arrive at Stroga facility at 5pm to prepare for the show that starts at 9 pm.

**This is event is unpaid, but you will be opened up to added experience, networking, and exposure to the DC fashion industry. Additionally, models will receive product samples to keep and photographs for their portfolios.

Questions? Email us at info@denadadesign.com

Check out a video from ReadysetDC's first fashion:district:

art: re:form school.

Last weekend, I took a break from work and traveled up to New York City. My fiance, Kelly Towles was up there a week prior setting up his artwork at re:form school. Re:form School is a high profile group art exhibition that took place in New York City - its goal is to bring together the creative community in a call for the reform of the American Public Education System.

To support his amazing talent and the exhibition's great cause, I went up to NYC for the grand opening. After a "comfortable" bus ride, I arrived in the big apple, where my fiance was waiting with a bouquet of flowers (*gotta say, after 9 yrs together, I'm still crazy in love with him). After dropping my luggage off at the hotel, we rushed over to the opening event.

Honestly, I didn't know what to expect. All I heard was what I was told by my fiance ... that I was going to love it. And he was right. I LOVED it! All the artwork was phenomenal - and the event was so much fun!

The following day, we stopped by the exhibition again so that I could take some photos of all the great artwork. Here are just a few - enjoy!

new stockist: nasty gal (usa).

Click on over to Nasty Gal today! - one of our favorite online boutiques that now carries de*nada's Eternal Diamonds and Eternal Stripes scarves!




Not only do we love their easy-to-navigate shop and great blog, but their photography is absolutely lovely! Check out the photos they took of our scarves!

Head on over to Nasty Gal today and happy shopping!

de*nada: seeking models for dc fashion show.

Want to model for us? de*nada is looking for both female and male models to participate in an upcoming fashion show presented by ReadysetDC and Stroga called "fashion:district,” which will be held at the Stroga facility in Adams Morgan, Washington, DC.

More info about this event can be viewed here: http://fd2010fw.eventbrite.com/.

If you are interested in participating in this event, contact us at info@denadadesign.com with your name and contact information, including photographs and any personal website information, so that we can give you the update on the model casting call as we are finalizing plans now.

Important Dates:
• Model casting call will take place on Sunday October 17th (time and place to be announced).
• If accepted, mandatory dress rehearsal is on Sunday October 24th at 2 pm at the Stroga facility
• Fashion show on Thursday October 28th, arrive at Stroga facility at 5pm to prepare for the show that starts at 9 pm.

**This is event is unpaid, but you will be opened up to added experience, networking, and exposure to the DC fashion industry. Additionally, models will receive product samples to keep and photographs for their portfolios.

Questions? Email us at info@denadadesign.com

Check out a video from ReadysetDC's first fashion:district:

form & function: (3/6).

(photo by sara neufeld)

de*nada proudly presents Form & Function - a "how to" video series highlighting six scarves from this season’s collection. Each video will feature one signature piece and demonstrate stylish ways to wear it. Starting September 13th, two videos will debut bi-monthly on de*nada’s blog.

The third video from our six part series showcases The Eternal Diamonds. This infinity scarf with diamond pattern can be looped once or twice around your neck giving you a a stylish look. Check out all the different ways to show it off.



The Eternal Diamonds ($58) is available in these color combinations: Black/Purple White/Black, Khaki/White, and Black/Khaki. Shop now at www.denadadesign.com

Credits:
filmed by: a loquasto production
directed by: tara kocourek
produced by: sebastien tobler
music by: future people
starring: agnes widbom
crew: carla cabrera (wardrobe stylist), canaan bianchi (make-up stylist ), kyoko takenaka (film assistant), and kelly towles (my ultimate support)
clothes provided by: redeem, muleh, and treasury boutique

de*nada on vimeo!

Join de*nada on Vimeo, and check out our NEW videos today!

new stockist: redeem (washington, dc).

This fall, Redeem will be carrying De*Nada's new autumn & winter 2010 line. Redeem is a retail clothing store providing spirited, fresh, bold and unique casual wear to the hip urban shoppers of Washington, DC. With hard-to-find men’s and women’s luxury brands both established and new, Redeem offers the ultimate in sleek, cool style.

de*nada is an emerging contemporary women’s and men’s accessories line created by DC-based designer, Virginia Arrisueño. Combining traditional elements with modern trends, de*nada offers a rising collection of handmade knit accessories for individuals, who desire both quality and style.

Inspired by the culture and the traditions of her Peruvian heritage, Arrisueño works closely with skilled artisans in Perú to create de*nada’s growing collection. de*nada is currently sold at select retailers worldwide.

For additional information, please contact info@denadadesign.com or visit de*nada’s online site at www.denadadesign.com

press: shine dc.

A few weeks back, I met up with the lovely Sue from Shine DC for a casual interview. Shine DC is a wonderful blog based in Washington, DC dedicated to "changing and promoting the image of DC/VA/MD’s creative scene, giving it the credit and recognition it deserves with a simplified, uncluttered voice."

Many of you may or may not know this, but I am a very "introverted" person. Throughout the recent years, I've learned to semi-deal with my shyness. Nowadays, I can handle a phone or email interview without a problem. However to do an actual face to face interview, I must admit I still get the jitters. My hands start sweating and I tend to squirm in my seat. However those signs of shyness can be "hidden." What can't be hidden is when you start blushing. Yes, I blush! ... uncontrollably whenever someone asks me a question ... it's so embarrassing :(

Though I may have blushed a bit during my interview, I must say that sitting down with Shine DC was actually very cool. The interview didn't feel like an interview ... It felt more like I was chatting with a good friend about what I was doing nowadays. Sue definitely has a knack for interviewing people, and I commend her for what she's doing with her blog, Shine DC! Congrats!

To read my interview with Shine DC, please visit: www.timetoshinedc.com

shop: de*nada's online shop!

Shop now @ www.denadadesign.com/store! + enter “thankyou2010” for your 10% discount, a “thank you” gift for being our fan! (valid til 12/31/10) Plus, FREE shipping on orders over $100 (*domestic only). Happy Shopping!

Much love,

de*nada.

de*nada on facebook!

Be a fan of de*nada on facebook and get the latest news on de*nada products, press, events, and sales!

Visit us at www.facebook.com/denadadesign

press: washington examiner.

de*nada's new collection and form & function videos were recently featured on The Washington DC's Examiner!

Check out the article, here: www.Examiner.com

style of the week: the cowl.

This week, we're highlighting The Cowl Web! This lovely neck warmer has a drop stitch (web-like) pattern, which doubles as a hood! You can wear it snug around your neck, or pull it over your head for a unique look! Perfect for when you want to keep your head warm, but don't necessarily want to put on a hat.

Check out the video below for a step by step tutorial on how to wear The Cowl!




Shop now at denadadesign.com and receive 10% off all Cowl Styles. Use discount code: cowlstyles (limited time only: 10/04-10/15) Plus, FREE shipping on orders over $100 (*domestic only). Happy Shopping!

Questions? Email us at info@denadadesign.com

Much love,

de*nada

*photo provided by sara neufeld

events: art on the avenue.

de*nada will be at Art on the Avenue this Saturday, 10am-6pm in Alexandria, VA. We'll be selling our new fall & winter 2010 collection at booth no. E154. Come by, check out our collection firsthand, and enjoy the festivities!

Art on the Avenue is a multi-cultural arts festival celebrating our community’s diversity through the arts. Over 300 vendors and 40,000 visitors attend. Please note that the festival will be held rain or shine!

For additional information, map, and directions, please visit www.artontheavenue.org

Hope to see you there!

de*nada