Monday, June 25, 2012

We Need Your Vote! Help Us Qualify for a $250k Grant from Chase & LivingSocial.



Today, I am asking my family, friends, and fans for a most appreciated favor. As you may or may not know, I started DeNada a few years ago. With less than $500 in my savings account and a lot of hard work, passion and determination, I was able to create a strong foundation for my brand. Currently, we sell to a reputable list of retailers worldwide such as Isetan (Japan), Treasure and Bond (NYC), and Redeem (DC). In addition, we were featured in some notable press such as The Washington Post, Daily Candy, Refinery 29 and on the Today Show NBC

Like every entrepreneur, I have goals for my company, which I strive to achieve everyday. However, some of my "bigger" goals require a financial investment. Today, I am asking you a "favor" to help me reach my big goals by helping us qualify for a $250,000 grant organized by Chase and LivingSocial - Missionsmallbusiness.com

Mission: Small Business℠ is a program sponsored by Chase and LivingSocial to help small businesses across the US by awarding up to 12 individual $250,000 grants. All an applicant needs to do is submit their business plan by answering several questions in regards to their company and how they will use the money award. Their answers will then be reviewed by a panelist of specialists. However, to even have their answers reviewed, the applicant needs to receive 250 votes from friends, family, and fans favoring their company. So I ask you kindly to please take a minute and vote for my brand, DeNada

2. Click "Log In and Support" on the lower right-hand side of the page.
3. Log in through your Facebook account.
4. Type in and search for "DeNada" in the box titled Business Name
5. Vote for DeNada!

Your vote means the world to me and I appreciate your support immensely! Thank you so much!

Virginia Blanca Arrisueño
Owner & Lead Designer

Tuesday, June 5, 2012

Going on Right Now - S U M M E R S A L E - 40% All Styles Online!

SUMMER SALE

In just a few short weeks, we'll be debuting DeNada's NEW Autumn & Winter collection for 2012! To prepare for its arrival, we need to make room in our work space. Which means, good news for you!

For two weeks only, enjoy 40% off all styles
online. Plus, get Free Shipping on orders over $150. Just use discount code: SUMMERSALE2012 at checkout anytime today through Tuesday, June 19th, 2012 11:59pm EST Shop www.denadadesign.com/store today!

And for those of you in the DC metropolitan area and want to take advantage of this great sale in person, we'll be participating in the Dupont Outdoor Market on Saturday June 16th, 2012 from 11am-5pm. The market will take place at the parking lot, located at the intersection of 15th and P NW (adjacent to Whole Foods).

Thank you again for your love and support!

Virginia Arrisueño
Owner & Designer of DeNada.

Friday, June 1, 2012

Our Lookbook Video AW2012 will be Debuting Soon! Til then, Here's a few Videos We Love!

Hello Everyone!

As you've read from our previous post, we had our AW2012 collection lookbook photo shoot over a month ago. We are done with the finished product and it looks AMAZING! However, there is one more step we must take to complete the debut of our upcoming collection!

Many fashion lookbooks these days are accompanied by campaign videos to showcase their new collections in a more visual and comprehensive way. Think of it as seeing a poster for an upcoming movie in addition to seeing the trailer. The poster gives you memorable visual that you can associate with the title, while the trailer shows you what the movie is about. Some video lookbooks display a more complete scene of the story and setting, while others may feature a behind the scene glimpse of the actual lookbook shoot. Both, the lookbook and video, are used to give you (the audience/consumers) a better understanding of the mood and direction of their collection.

As DeNada's next project, we are working hard on putting together a lookbook video of our own! With that said, today's inspiration comes from various lookbook ad campaigns from designers you may be familiar with and from videos that we love!

Always,












Marc Jacobs S/S 2011 from Kalvin Lazarte on Vimeo.